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Cozy Up to the Facebook Power Editor
If you thought Facebook ads with their ability to target specific users were powerful, just wait until you learn about Facebook’s Power Editor. Many Facebook advertisers are familiar with Facebook’s...
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Retweet Like a Pro
If you have spent any time on Twitter, you already know how to retweet. There’s not much to it, really. Simply click the Retweet link followed by the Retweet button and off it goes. Ah, but that’s not...
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Should You Use a Link Shortener on Social Media?
Link shorteners such as Bitly or TinyURL are used to shorten lengthy website links. For example, a URL such as http://www.example.com/this-is-an-example-of-a-long-url can be shortened to...
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From Perfect Prospective Client to Raving Advocate
Have you ever observed and admired a company with the perfect business model? Is there a way to know exactly who your target customer is as the marketplace and your business evolves? If so, how would...
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The traditional “Subscribe to My Newsletter” is NOT going to cut it these days
I know this news may hurt, but the fact of the matter is nobody cares about you and I and our news. They care about their problems, their concerns, their pains, their complications and lack of...
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Facebook Business Pages Are Losing Reach
Time.com recently reported on a study that showed a dramatic reduction in reach between October 2013 and February 2014. The study by Ogilvy & Mather found that business page updates reached 12...
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Hunting for Hashtags
Hashtags are a great way to broaden your reach and engage followers. Unlike regular tweets and status updates that appear only in your followers’ news feeds, posts with hashtags have the potential to...
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Avoid “Gotcha” Sales Questions and Keep Your Customers Comfortable
When you’re attempting to make a sale with your customers, there are certain things you just don’t say, and certain questions that you just don’t ask. For example, any questions that ask put some sort...
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Simple Strategies for Increasing Online Sales
Looking to bolster your online sales? The good news is, more than ever before, customers want to do their shopping online. It’s up to you to make it easy for them to do exactly that. Increase Online...
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Retargeting Allows Your Brand to Re-engage Past Visitors
Retargeting, also commonly referred to as remarketing, allows advertisers to show ads to people who have already engaged with them in some way online. Through retargeting, ads highlighting your...
View ArticleRetweet Like a Pro
If you have spent any time on Twitter, you already know how to retweet. There’s not much to it, really. Simply click the Retweet link followed by the Retweet button and off it goes. Ah, but that’s not...
View ArticleShould You Use a Link Shortener on Social Media?
Link shorteners such as Bitly or TinyURL are used to shorten lengthy website links. For example, a URL such as http://www.example.com/this-is-an-example-of-a-long-url can be shortened to...
View ArticleFrom Perfect Prospective Client to Raving Advocate
Have you ever observed and admired a company with the perfect business model? Is there a way to know exactly who your target customer is as the marketplace and your business evolves? If so, how would...
View ArticleThe traditional “Subscribe to My Newsletter” is NOT going to cut it these days
I know this news may hurt, but the fact of the matter is nobody cares about you and I and our news. They care about their problems, their concerns, their pains, their complications and lack of...
View ArticleFacebook Business Pages Are Losing Reach
Time.com recently reported on a study that showed a dramatic reduction in reach between October 2013 and February 2014. The study by Ogilvy & Mather found that business page updates reached 12...
View ArticleHunting for Hashtags
Hashtags are a great way to broaden your reach and engage followers. Unlike regular tweets and status updates that appear only in your followers’ news feeds, posts with hashtags have the potential to...
View ArticleAvoid “Gotcha” Sales Questions and Keep Your Customers Comfortable
When you’re attempting to make a sale with your customers, there are certain things you just don’t say, and certain questions that you just don’t ask. For example, any questions that ask put some sort...
View ArticleSimple Strategies for Increasing Online Sales
Looking to bolster your online sales? The good news is, more than ever before, customers want to do their shopping online. It’s up to you to make it easy for them to do exactly that. Increase Online...
View ArticleRetargeting Allows Your Brand to Re-engage Past Visitors
Retargeting, also commonly referred to as remarketing, allows advertisers to show ads to people who have already engaged with them in some way online. Through retargeting, ads highlighting your...
View ArticleTips for Getting More Conversions Out of Your Emails
Before you send out your next business email, consider this: most customers delete or ignore what they consider spam emails. How can you break through that clutter? How can you get more conversions out...
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